molding, mold, offsourcing, color changing
molding, mold, offsourcing, color changing
Case Study > Pool bike project
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Case Study
 
Introduction
 
In mid 2005, The CEO of Kenmold. Mr. Zhong Jianwu sat in his office reflecting upon the events of the past few months. His company had recently turned a corner in the business of contract manufacturing and product development. Profits were up, business was booming, and the world market had shifted such that his firm was well positioned to grow. However, Mr. Zhong Jianwu couldn't help but feel like there were more changes to be made to ensure future success. A project to make a new "pool bike" for aquatic exercise had just entered litigation, and the related failures were constantly on his mind as a harbinger of future problems if changes weren't made.
molding, mold, offsourcing, color changing
Pool bike lessons for the future of contract R & D
Kenmold Background
 
Kenmold grew quickly from a purely contract manufacturing firm into a full-service engineering, design, development, and manufacturing company. The majority of its clients were from outside of China. In the beginning, most business transactions revolved around meeting customer requirements and specifications.More recently, in order to separate themselves from the competition, Kenmold had begun to take on projects with few formal customer specifications and do the engineering and development work for the customer. They serviced the automotive,home appliance, aluminum die casting, industrial, and finished goods markets now and were faced with increased competition from lower cost nations in South East Asia.
 
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